Final Exam Critical Thinking Essay Example for Free

Final Exam Critical Thinking EssayOur newest product strong Wonders flange gloss, has not been playacting very well. Creative Cosmetics needs to come up with different ways to market our rim gloss in order to boost gross revenue. The projected sales for Wet Wonders lip gloss have slumped and we ar in danger of having to scrap this product and its promotional campaign. During product development, our initial testing proved that Wet Wonders can be successful based off the positive feedback we received. In order to boost sales, Creative Cosmetics needs to analyze the role of advertising in society, why its so important and how to effectively use it. Without advertising consumers would not be told what to buy. Advertising is the reason our homes are filled with so many items, why we drive the cars we do and why we wear the clothes we wear. There have been many studies on the increase of advertisements over the years. In 1915, a individual could go entire weeks without observi ng an ad. The average adult today sees some three thousand every day (Twitchell 203). Advertising also fuels the need to storehouse which in turn stimulates the economy. Economist can track consumer spending every quarter allowing them to gauge how well the economy is doing.Due to budget constraints, Creative Cosmetics chose to still sell Wet Wonders through ads on the radio. Using only radio ads to market our product, has not proven to be very effective. While radio allows you to reveal a story and take the listeners mind on a journey, it is not the most effective means of marketing a lip gloss. The radio paints a broad stroke, meaning it is heard by many different people. There are specific times when we could have our ads running that could breeze through a certain group of people, although its not necessarily guaranteed.Another downside to radio ads is they dont have the mightiness to allow the consumer to see what they are missing. Its not enough to say we have a wonderful product. We requirement to make the consumer feel that their lives would be so much better with our lip gloss and if they dont buy it then they are missing out on something great. In other words, we have to convince them that they need our lip gloss in order to make their lives as exciting as the woman wearing it. Television could do that most effectively. Television commercials would give us the visual component we need.Our ads could really drive home the message that Wet Wonders lip gloss can change your whole look in instant. We want women to feel as though they can go from drab to fab with honorable one swipe of our lip gloss. Television would give us the ability to make women as though they would feel, sexy, confident and desirable when they wear our lip gloss. We could run our commercials during peak times that women are watching television such as the morning and afternoons. While there are a lot of women working outside the home, there are still a good number of women tha t gravel at home to raise families.An rootl time to run our commercials would be during talk and game shows as well as soap operas. Another idea would be to use a famous somebody or celebrity in our advertising. People like to feel as though they trust the person they are buying something from and even though they may not personally know the celebrity they trust them. Since we know our product would be best fit being marketed on a visual platform, we should also consider mag ads. Magazines would be a perfect way to market our Wet Wonders lip gloss. With magazine ads we could saturate the market with our product and message.There are teen magazines, young adult beauty magazines, and magazines for the more mature woman. Every one of these genres have women that are sexy, confident, and desirable. This is exactly the woman we want to market to. Magazines have the ability to make consumers visualize themselves as that sexy, vibrant woman that wears Wet Wonders lip gloss just by look ing at a picture.