Blog Archive Should I Consider Chicago Booth and Wharton for Marketing

Blog Archive Should I Consider Chicago Booth and Wharton for Marketing You may be surprised to learn  that Chicago Booth is making inroads into an area that its crosstown rival (Northwestern Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketingâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Partners)â€"Chicago Booth offers students roughly ten marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students taking part in marketing management labs (semester-long consulting projects) at such companies as Abbott Laboratories, Bank of America, and Honeywell International. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes in “Marketing Research” and “Developing New Products and Services” that involve a lecture component but also allow students to work on shorter-term consulting projects. Students can also sig n up to be paired with an alumni marketing mentor or apply for Marketing Fellowships, which provide scholarship funds and a two-year mentoring relationship. Another potentially overlooked destination for marketing-driven MBA applicants is the Wharton School of the University of Pennsylvania, which might be best known for its reputation in finance (as its original name, the “Wharton School of Finance and Commerce,” would imply). Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas. For instance, consider these facts about Wharton’s highly regarded marketing program: Wharton has “the largest, most cited, and most published marketing faculty in the world,” according to the marketing department’s Web site. The school’s marketing department was ranked #2 in the 2018U.  News World Report  MBA rankings by specialty. A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices. The Marketing Club’s annual conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts to explore various themes central to the industry. In October 2017, the conferenceâ€"themed “Connecting with Consumers in the Digital Age”â€"featured keynote speeches by the co-founder and chief analytics officer of BlueLabs, the director of brand and advertising at JetBlue, and the founder and chief operating officer of Cotopaxi. Panelists hailed from such companies as Glossier, Urban Outfitters, and Procter Gamble. Indeed, to dismiss Wharton as simply a finance school would be a mistake. For a thorough exploration of what Chicago Booth, UPenn Wharton, and other top business schools have to offer, check out the free  mbaMission Insider’s Guides. Share ThisTweet University of Chicago (Booth) University of Pennsylvania (Wharton) Blog Archive Should I Consider Chicago Booth and Wharton for Marketing You may be surprised to learn  that Chicago Booth is making inroads into an area that its crosstown rival (Northwestern Kellogg) is known to dominate: marketing. Through the James M. Kilts Center for Marketingâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Partners)â€"Chicago Booth offers students roughly ten marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students taking part in marketing management labs (semester-long consulting projects) at such companies as Abbott Laboratories, Bank of America, and Honeywell International. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes in “Marketing Research” and “New Product Development” that involve a lecture component but also allow students to work on shorter-term consulting projects. Students can also sign up to be pa ired with an alumni marketing mentor or apply for Marketing Fellowships, which provide scholarship funds and a two-year mentoring relationship. Another potentially overlooked destination for marketing-driven MBA applicants is the Wharton School of the University of Pennsylvania, which might be best known for its reputation in finance (as its original name, the “Wharton School of Finance and Commerce,” would imply). Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas. For instance, consider these facts about Wharton’s highly regarded marketing program: Wharton has “the largest, most cited, and most published marketing faculty in the world,” according to the marketing department’s Web site. The school’s marketing department was ranked #2 in the 2018 U. News World Report  MBA rankings by specialty. A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices. The Marketing Club’s annual conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts to explore various themes central to the industry. In October 2016, the conferenceâ€"themed “Building Brand Affinity: How Companies Move Beyond the Product”â€"featured keynote speeches by an editor at the CMO Network at  Forbes, the account lead of luxury fashion brands at Google, and the chief marketing and brand officer at Chobani. Panelists hailed from such companies as Unilever, Vroom, and Thinkwell Marketing. Indeed, to dismiss Wharton as simply a finance school would be a mistake. For a thorough exploration of what Chicago Booth, UPenn Wharton, and other top business schools have to offer, check out the free  mbaMission Insider’s Guides. Share ThisTweet University of Chicago (Booth) University of Pennsylvania (Wharton) Blog Archive Should I Consider Chicago Booth and Wharton for Marketing You may be surprised to learn  that the University of Chicago Booth School of Business is making inroads into an area that its crosstown rival (Northwestern Universitys Kellogg School of Management) is known to dominate: marketing. Through the James M. Kilts Center for Marketingâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Partners)â€"Chicago Booth offers students roughly ten marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students taking part in marketing management labs (semester-long consulting projects) at such companies as Abbott Laboratories, Bank of America, and Honeywell International. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes in “Marketing Research” and “New Product Development” that involve a lecture component but also allow students to work o n shorter-term consulting projects. In addition, students can sign up to be paired with an alumni marketing mentor or apply for Marketing Fellowships, which provide scholarship funds and a two-year mentoring relationship. Another potentially overlooked destination for marketing-driven MBA applicants is the Wharton School of the University of Pennsylvania, which might be best known for its reputation in finance (as its original name, the “Wharton School of Finance and Commerce,” would imply). Nevertheless, the school prides itself on its breadth and depth of expertise in a multitude of business areas. For instance, consider these facts about Wharton’s highly regarded marketing program: Wharton has “the largest, most cited, and most published marketing faculty in the world,” according to the marketing department’s website. The school’s marketing department was ranked #2 in the 2019 U.S.  News World Report  MBA rankings by specialty. A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices. The Marketing Club’s annual conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts to explore various themes central to the industry. In October 2017, the conferenceâ€"themed “Connecting with Consumers in the Digital Age”â€"featured keynote speeches by the co-founder and chief analytics officer of BlueLabs, the director of brand and advertising at JetBlue, and the founder and chief operating officer of Cotopaxi. Panelists hailed from such companies as Glossier, Urban Outfitters, and Procter Gamble. Indeed, to dismiss Wharton as simply a finance school would be a mistake. For a thorough exploration of what Chicago Booth, UPenn Wharton, and other top business schools have to offer, check out the free  mbaMission Insider’s Guides. Share ThisTweet University of Chicago (Booth) University of Pennsylvania (Wharton) Blog Archive Should I Consider Chicago Booth and Wharton for Marketing The University of Chicago Booth School of Business You may be surprised to learn  that the University of Chicago Booth School of Business is making inroads into an area that its crosstown rival (Northwestern University’s Kellogg School of Management) is known to dominate: marketing. Through the James M. Kilts Center for Marketingâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Partners, which he co-founded)â€"Chicago Booth offers students roughly ten marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students taking part in marketing management labs (semester-long consulting projects) at companies that in the past have included Abbott Laboratories, Bank of America, and Honeywell International. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes such as “Marketing Research Lab” and “Lab in Developing New Products and Se rvices” that involve a lecture component but also allow students to work on shorter-term consulting projects. In addition, students can sign up to be paired with an alumni marketing mentor or apply for Marketing Fellowships, which provide scholarship funds and a two-year mentoring relationship. The Wharton School of the University of Pennsylvania Another potentially overlooked destination for marketing-driven MBA applicants is the Wharton School of the University of Pennsylvania, which might be best known for its reputation in finance (as its original name, the Wharton School of Finance and Commerce, would imply). Nevertheless, the school prides itself on the breadth and depth of its expertise in a multitude of business areas. For instance, consider these facts about Wharton’s highly regarded marketing program: Wharton has “the largest, most cited, and most published marketing faculty in the world,” according to the marketing department’s website. The school’s marketing department was ranked #2 in the 2020  S.  News World Report  MBA rankings by specialty. A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices. The Wharton Marketing Conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts to explore various themes central to the industry. The latest conferenceâ€"held in October 2018 with the theme “Leveraging Technology for Innovative Marketing”â€"featured keynote speeches by the co-founder and CEO of The Clear Cut, the co-founder and CEO of Red Antler, a brand director of PG Ventures Labs, and the president of Supergoop! Panelists hailed from such companies as Anthropologie, Boxed, Comcast, and Burrow. Indeed, to dismiss Wharton as simply a finance school would be a mistake. For a thorough exploration of what Chicago Booth, UPenn Wharton, and other top business schools have to offer, check out our free  mbaMission Insider’s Guides. Share ThisTweet University of Chicago (Booth) University of Pennsylvania (Wharton) Blog Archive Should I Consider Chicago Booth and Wharton for Marketing The University of Chicago Booth School of Business You may be surprised to learn  that the University of Chicago Booth School of Business is making inroads into an area that its crosstown rival (Northwestern University’s Kellogg School of Management) is known to dominate: marketing. Through the James M. Kilts Center for Marketingâ€"named for the Chicago Booth alumnus who was formerly CEO of Gillette and Nabisco (and is now a partner at Centerview Partners, which he co-founded)â€"Chicago Booth offers students roughly ten marketing electives. In particular, the school is growing its experiential opportunities in the marketing field, with students taking part in marketing management labs (semester-long consulting projects) at companies that in the past have included Abbott Laboratories, Bank of America, and Honeywell International. Further, professors in the department saw opportunities for increased practical involvement and created “hybrid” classes such as “Marketing Research Lab” and “Lab in Developing New Products and Se rvices” that involve a lecture component but also allow students to work on shorter-term consulting projects. In addition, students can sign up to be paired with an alumni marketing mentor or apply for Marketing Fellowships, which provide scholarship funds and a two-year mentoring relationship. Another potentially overlooked destination for marketing-driven MBA applicants is the Wharton School of the University of Pennsylvania, which might be best known for its reputation in finance (as its original name, the Wharton School of Finance and Commerce, would imply). Nevertheless, the school prides itself on the breadth and depth of its expertise in a multitude of business areas. The Wharton School of the University of Pennsylvania For instance, consider these facts about Wharton’s highly regarded marketing program: Wharton has “the largest, most cited, and most published marketing faculty in the world,” according to the marketing department’s website. The school’s marketing department was ranked #2 in the 2019 U.S.  News World Report  MBA rankings by specialty. A Wharton marketing professor developed conjoint analysis, a tool that has helped shape 20th century marketing practices. The Marketing Club’s annual conference brings together approximately 300 students, faculty members, alumni, and leading marketing experts to explore various themes central to the industry. In October 2018, the conferenceâ€"themed “Leveraging Technology for Innovative Marketing”â€"featured keynote speeches by the co-founder and CEO of The Clear Cut, the co-founder and CEO of Red Antler, a brand director of PG Ventures Labs, and the president of Supergoop! Panelists hailed from such companies as Anthropologie, Boxed, Comcast, and Burrow. Indeed, to dismiss Wharton as simply a finance school would be a mistake. For a thorough exploration of what Chicago Booth, UPenn Wharton, and other top business schools have to offer, check out our free  mbaMission Insider’s Guides. Share ThisTweet University of Chicago (Booth) University of Pennsylvania (Wharton)